Jumpstarting marketing for Guardian Bandsaw with $836,000 in revenue

Laying the foundation for growth

After building marketing programs for 30+ manufacturers, one pattern is clear: the website either sets you up for success—or holds everything back. You can’t build momentum on a rushed, shaky foundation.

That’s exactly what we helped Guardian fix.

They needed a website that would:

• Make a powerful first impression with their target audience
• Sell bandsaws at scale—24/7, worldwide

So we got to work. We dug into their products, buyers, and competitors to lay the groundwork for something better.

Just 58 days after our kickoff call, we:

• Mapped out a strategy-aligned site structure with Guardian’s team
• Designed a clean, professional look that stands out in the market
• Wrote sharp, direct copy tailored to their technical, no-B.S. audience

Below is a before-and-after look at how the new Guardian website came to life.

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Launching campaigns and early results

With the new website live, it was time to build awareness around Guardian’s standout solution.

Rather than chasing every possible channel, we focused on the two with the highest return potential. The plan: launch fast, optimize quickly, and expand from a solid base.

Google Ads
Search volume was modest—but precise. Buyers were actively searching for the exact solution Guardian offered. We knew it could deliver a steady stream of high-intent leads. And it did.

LinkedIn Ads
To reach the 95% of the market not actively shopping for safety bandsaws, we turned to LinkedIn. It let us zero in on specific job titles and companies—raising awareness without wasting budget.

We launched in Q1 of 2024. Within the same quarter, quote requests jumped 40%—a clear signal of pipeline momentum.

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Results after year one: $836,284 marketing-sourced revenue

By the end of 2024—just one year after partnering with Industrial Growth—Guardian had closed $836,284 in marketing-sourced revenue.

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Throughout the year, we continuously optimized performance by:

• Improving the website based on real sales calls and Guardian team feedback
• Shutting down underperforming campaigns and reallocating budget to what worked
• Testing new ad creative regularly to keep costs low and results high

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“Guardian turned marketing from a weakness to a strength with the support of Industrial Growth. We’ve grown marketing sourced RFQ’s by 3x. Their real special sauce is being able to understand our product and its USP’s in a way that no other marketing resource has been able to in the past."

Nicholas Blenkinsopp

Global Sales Director, Guardian

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Building a comprehensive marketing program

What made this partnership work wasn’t just results—it was collaboration. Guardian brought ideas, trusted the process, and stayed committed to doing things right.

Together, we’ve built a full-scale marketing program that reaches far beyond digital ads. To date, we’ve helped Guardian:

• Produce their first U.S. video case studies with Wolverine Packing Co. and Clow Valve
• Created all-new collateral to maximize their trade show presence‍
• Launch their first-ever print campaign—on the front page of Modern Casting magazine

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And we’re just getting started.

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